South Korea’s President Lee Jae Myung called a special meeting as trade pressure rises. The US and South Korea have signed a fresh deal, with South Korea pledging $350 billion to support US strategic sectors. Business leaders are concerned—will domestic spending suffer? Samsung, Hyundai, and others say no; they plan gigantic local investments.
Samsung Goes Big With Chips, Chasing Global AI Boom
- Samsung Electronics vows to add a brand-new chip production line in its Pyeongtaek plant. AI’s hungry for memory chips, so Samsung’s P5 factory—delayed since late 2023—gets prioritized.
- The Pyeongtaek site ranks among the world’s largest chip complexes.
- Mass production starts in 2028, meant to support AI servers and traditional tech demand.
- Group-wide, Samsung is spending 450 trillion won (around $310.8 billion USD) in South Korea across five years.
- Prices for Samsung memory chips just jumped 60% because global supply is tight.
“Samsung will raise domestic investment, create quality jobs for young people, and make even more efforts for a win-win with small and medium-sized as well as venture companies,” Chairman Jay Y. Lee told the meeting.
Hyundai Steps Up With Expanded Auto, Robotics, Green Energy Push
- Hyundai Motor Group puts forth a record domestic investment: 125.2 trillion won ($86.5 billion USD) earmarked for 2026–2030.
- Key targets: new electric vehicle factories, robotics, hydrogen, and software-defined vehicles.
- Hyundai’s also expanding support for parts suppliers hit with new US-bound tariffs. Over 5,000 vendors are to be included.
- Hyundai’s home investments easily surpass previous cycles—a jump from 89.1 trillion won (2021–2025).
“Focus is on nurturing Korea’s AI and robotics industries… global competitiveness in autonomous driving, manufacturing, and robot foundries,” said Hyundai executive Euisun Chung.
Shipbuilders Join In: Hanwha Ocean And HD Hyundai Reveal Local Investment Plans
- Shipbuilders Hanwha Ocean and HD Hyundai also announced multi-year local projects.
- All sectors: semiconductors, shipbuilding, AI, robotics, and renewable energy.
AI, Jobs, Research: What The Investments Mean For Korea’s Future
- Samsung is making huge bets on their data center business, aiming at AI infrastructure for startups, universities, and small businesses.
- Hyundai commits nearly 50.5 trillion won just to AI, robotics, and future tech, aiming to double exports by 2030.
- The government and companies push together to keep Korea’s industrial power strong while balancing global deals.
Boom In Domestic Growth Amid Overarching US Trade Commitments
- Some leaders feared losing out as companies send money to the US for trade promises.
- President Lee urged that the $350 billion package for US investment be balanced with sustainable growth at home.
Timeline, Impact, And Industry Reactions
- Samsung’s P5 line in Pyeongtaek is set for mass production in 2028, after delays.
- Hyundai’s plan targets 2030 for new EV expansion, robot manufacturing, and mobility tech.
- Heavy investment means job creation, research partnerships, and advanced exports.
- Local SMEs, startups, and supply chain players stand to benefit.
Quick Bullet Points for Key Takeaways
- Samsung, Hyundai, and shipbuilders pledge massive home investments after fresh US-South Korea trade pressure.
- Samsung is building new chip lines; Hyundai is expanding EV and robotics.
- AI, big data, and green factories are at the core.
- Concerns about domestic capital outflow met with a strong local investment push.
- New jobs for youth, more industry support, and global competitiveness drive decisions.
(Source: hyundai, yonhap, nikkei)






