Mahindra and Mahindra Ltd. revealed their new visual identity, including a new logo for their future SUV product portfolio. By 2022, the new visual identity will be visible in the entire SUV portfolio, 1,300 customer contact points (sales), and 823 cities. The Road Ahead logo will be reserved for the truck and agricultural machinery industries. The brandโs new logo will be unveiled alongside the upcoming Mahindra XUV700 premium SUV.
The existing Mahindra logo was first introduced in 2000 and has been in force for two years. Later, after the reorganization of then CEO Anand Mahindra, it first appeared in Scorpio in 2002; however, the new logo will replace the current 21-year-old Mahindra logo. The current logo is an oval with three lines converging at one point, while the new logo has two chrome elements folded together to highlight the letter M, representing Mahindra.
Vijay Nakra, General Manager, Automotive Division, MandM Ltd. He said: โThis is not just a new logo, but the embodiment of Mahindraโs updated spirit. What better way to show the world than using the new XUV700? The visual analysis of our identity is carried out in stages. In our SUV On the nameplateโ. And the virtual and physical touchpoints through which our customers interact with us.
The next-generation XUV700 is expected to be available later this year and will be based on the companyโs new W601 platform. Pratap Bose, executive vice president, and chief designer said that between the two engine options, the 2.0-liter gasoline engine and the 2.2-liter diesel engine, Tata Safari Park, MG Hector, and Hyundai Alcazar locates the background.
M&M Ltd โThe idea behind Visual Identity Change is to express a sense of liberation, that is, you can go wherever you want with complete style, control and security anytime, anywhere, and take your world with you. It is an excitement The new era of the human heart brings fresh vitality.
The 2M brand in the logo symbolizes a great and exciting future based on a strong tradition. The new XUV700 will be equipped with the first ADAS (advanced driver assistance system) in its market segment, new smart filtering technology, and many other smart SUV features.
